Tuesday, October 6, 2009

Jimmy Page's charity, ABC Trust, announces Big City Sleep in London

Note: The following is adapted from promotional materials highlighting an upcoming event in London for the ABC Trust, a U.K. charity for which Jimmy Page is a patron.

Time: From 6 p.m. on Monday, Nov. 30, to sunrise on Tuesday, Dec. 1, 2009
Location: Spitalfields Market, Crispin Place, Brushfield Street, East London
Fundraising target: Minimum £150 per person
Spend a night under the stars with ABC Trust this Christmas and help thousands of street children and young people in Brazil.

The ABC Trust invites you to take part in a 12 hour sponsored mass sleepout challenge by swapping your comfortable beds and homes for the basic provisions of a cardboard box on the floor of London’s well-loved Spitalfields Market, in the heart of the city. Once you have found your pitch inside the market for the night, ABC Trust will offer you some bedtime entertainment in the form of a capoeira demonstration and some live Brazilian acoustic music, as well as some hot food to help ease you into a good night’s sleep.

Every day, an estimated 7 million children are forced to face the violence, hunger and isolation of life on the streets of Brazil, with little hope for the future. ABC Trust helps transform the lives of the most vulnerable children. The ABC Big City Sleep is aimed at raising awareness of the plight of homeless children and raising funds to help provide them a better future.

For the everyday Brit, the issues that Brazilian street children are facing is a distant concept, this event is an opportunity to bring it closer to home, by experiencing something totally out of our comfort zones. The difference is that we only have to experience it for one night before going back to our everyday comforts. We hope that through the Big City Sleep, we will give you a personal experience which will emphasise the importance of the work the ABC Trust does. All funds raised through the Big City Sleep, will go towards sustaining the vital work of our partner projects in Brazil who provide support, care and education to some of the country’s most vulnerable children and young people.

For further details, view this document.

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